YouTube is constantly evolving. It was recently exposed as a 3D platform, and now it incorporates local news into the platform. Will YouTube surpass all other broadcasters in the world in size? Should I say “narrowcaster” instead?

Because of its capacity to gather stories and monetize them, Google has already established itself as a major player in the news industry and a bane for many newspapers. YouTube, its subsidiary, is now attempting to take the same approach with local television.

With its News Near You feature, YouTube—which already bills itself as “the biggest news platform in the world”—offers a selection of pertinent videos based on the user’s location.

It could eventually effectively create a local A live newscast. It intends to add thousands more sources to the hundreds that it already distributes hometown video from.

YouTube claims that by generating a new, if not particularly substantial financially yet, revenue stream, it is assisting TV stations and its other partners.

News media organisations, however, might have cause for caution. Not many TV stations have figured out how to duplicate their online profitability. YouTube may easily be another rival.

As a result, the majority of local YouTube videos now available come from unconventional sources such as radio stations, newspapers, universities, and, in the instance of VidSF, a young San Francisco company founded by three friends who hate watching the regular fare of murders and fires on local TV.

Beginning in the spring of 2009, News Near You represents but a portion of YouTube’s news video push. The business extended an invitation to the over 25,000 news outlets included on Google News to become video suppliers this summer. Additionally, videos from Reuters, ABC News, The Associated Press, and other agencies are promoted on the website.

This year, it started to display breaking news videos on its front page, including ones uploaded by Iranian residents whose cellphones are recording protests there.

Thus far, the regionalized videos cannot take the place of a print or television news diet. Viewers in the Baltimore area saw a news story on a programme that helps young people; in Chicago, they watched a WGN-TV segment about street performers; and in Los Angeles, they watched a critique of an electric motorcycle made by The Times of Los Angeles. Producers frequently tally in the hundreds rather than the thousands of views.

Almost 200 news organisations have registered on YouTube thus far in order to upload news packages and share the profits from the commercials that run alongside them. Furthermore, YouTube videos are now displayed alongside news items in Google searches, which helps the videos reach a larger audience.

Due to its vast reach (100 million Americans visit it each month), YouTube has the ability to both threaten established media firms and be a tremendous force for promotion. And those businesses already have far too much to worry about: a large portion of the local media industry has crumbled in recent years due to the shift of classified ads online, the reduction of ad spending by automakers, and the expansion of news and entertainment options multiplied.

In the meantime, nearly three years after being purchased by Google, YouTube is still struggling to make money. In an effort to seed the site with ad-friendly content, it has signed up professional partners to avoid violating copyright on amateur movies. One obvious choice is news.

Although adding local footage to YouTube can be beneficial, it is unclear if this will help more established news sources. Some have blamed Google for the financial woes of newspapers since the business scrapes print headlines and links.

Google has been compared by the CEO of Dow Jones to a “digital vampire” that is “sucking the blood” from newspapers by stealing their free content.

YouTube is operating in a somewhat different way. It’s not Instead of deploying digital spiders to automatically gather videos from the internet, it is requesting that news organisations become partners and guaranteeing a larger audience for their content.

With the release of the News Near You module in the spring, YouTube really started to organise local news videos. The module determines the user’s location and whether any partners are within a 100-mile radius using the visitor’s computer’s Internet address. If so, local videos from the last seven days are shown.

However, 100 miles is rarely considered a local region in many locations, particularly urban markets; YouTube’s head of news and politics, Steve Grove, stated that “we’ll get a smaller radius as we bring on more partners.”

YouTube is quite welcoming.


strategy, which has been a topic of discussion for years in newspapers, compels stations to assess whether YouTube is a friend or a foe. Some have already labelled Google as a “frenemy,” including my employer Martin Sorrell.

From the standpoint of media organisations or broadcasters, I believe that many businesses would prefer to refer to Google as a disruptive and disintermediating force. However, I acknowledge that “fremeny” sounds far more appealing than “DADF.”

Despite the fact that I think the word “enemy” is a little too subtle? But isn’t that a little excessive—a digital vampire?

Leave a Reply

Your email address will not be published. Required fields are marked *