If you’ve experimented with SEO reporting, you are aware that the more manual reporting you have to complete, the more unpleasant it gets. How then can you release the burden from yourself? by putting the tedious parts to rest.
In this post, I’ll explain how to quickly and simply automate your SEO reports with just Ahrefs and Google Looker Studio (GLS).

Automating SEO reporting ought to be beneficial, in theory:

Clear your schedule.

Boost productivity
Boost uniformity
Cut expenses
However, in practice, these kinds of tasks can become challenging very fast and frequently take longer than anticipated to complete.

Therefore, let’s keep things simple and concentrate on what we can automate quickly rather than attempting to automate everything:

Reports on organic traffic
tracking of keyword rank

auditing websites
Analysing competitors
website modifications
Brand references

Brand references

  1. Make reporting on organic traffic automatic.
    The two most widely used data sources for reporting on SEO are Google Analytics (GA) and Google Search Console (GSC). How therefore can these two reports be automated?Let’s do the following:Link Google Looker Studio’s GSC and GA data sources.
    Create a report; we’ll use a template to cheat.
    Arrange for it to arrive in our inbox.
    Spoiler alert: These two Google Looker Studio templates will be used by us:

Reporting from Google Search Console automatically
Make sure you’re signed into Google Search Console before anything else. Go to Looker Studio and select the Search Console Report after that.

  1. Track keyword rankings automatically
    We’ve now seen how simple it is to arrange reports for GA4 and GSC. With the Ahrefs Google Looker Studio Connectors, we can accomplish the same thing.With just a few clicks, you can quickly create GLS dashboards using Ahrefs’ three Looker Studio connectors. They are listed in GLS’s Partner Connectors list.This is how they appear:

Now let’s begin tracking keyword ranks.

One problem with providing clients with traditional rank monitoring data is that the reports may be too complex for them to understand at first glance.

The Ahrefs rank tracking data studio connection is a little-known feature that requires no credits to use.

It is very executive brain friendly to be able to see the average monthly rankings in a time series view and filter to tag or categorise: tweet.com/j1HqiMbpKN

— JHTScherck, or JH Scherck March 7, 2024
With only a few clicks, our Rank Tracker connection generates a scheduled report that is shareable and simple to comprehend.

This is how you configure it.

Open the Rank Tracker on Ahrefs.
After selecting the project for which a dashboard is to be created, click Looker Studio.

After configuring the Rank Tracker report, you can now verify the following information in each email:

places SERP characteristics in order
rivals’ tags, traffic share, and keyword metrics 3. Audit SEO in an automated manner
Putting a lot of effort into your website’s technical SEO will benefit from the installation of an automated Site Audit dashboard. It makes it simple for you to monitor the technical health of your website.
Visit the Ahrefs Site Audit.
Navigate to Ahrefs’ Site Audit and click on a project by selecting it from the dashboard.

Give the connector permission.
You can be asked to Authorise and log in using your Google account, just like with other connectors. To grant Ahrefs Rank Tracker access to your Google Account, you must click Allow.

Then establish your criteria. This is how I generally put it up.

  1. Automate the study of competitors
    The Site Explorer report is useful for both tracking your own website and the websites of your rivals.SIDENOTE. To construct a dashboard for your competitor’s website, you need to first set it up as a project.
    You may monitor your competition with this dashboard report, which you can set up to be delivered to your client’s or your own email on a regular basis.Visit the Site Explorer at Ahrefs
    Click the Looker Studio button located in the upper right corner of the Overview page.

Seven Simple SEO Tricks for Small Companies

If you own a small business, chances are that people are looking you up on Google. You’re losing out on business or consumers if you don’t show up.
That’s done through SEO, the principles of which are simple and quick to learn.

You may quickly raise your small business’s ranking by using these tips.

  1. Register for a Google Business Profile and make it better.
    As a small business owner, if you only do one thing, make it to maximise and collect your GBP.In Google search and maps, a Google Business Profile makes your company easier to find and learn about for users. It’s free to establish up and allows you to give them vital information about your company, such as its phone number, hours of operation, and products.

The true beauty of business profiles lies here, though: Individuals can view your profile without having to look for your company.

They therefore provide a potent means of drawing in new clients who are looking for what you offer.

The fundamentals of profile optimisation are as follows:

Choose the appropriate company type and category.
Add (and maintain) the hours of operation!
Include your contact information.
Include images
Include your goods and services.
Check out our 30-minute guide to business profile optimisation to learn more.

  1. List yourself in pertinent directories
    It’s not always the case that people look up tiny businesses on Google. They also look through reputable review websites and well-known company directories.Even if they conduct a Google search, they will probably wind up looking through a well-known directory because that’s what usually appears first.For instance, I was looking for a cat sitter recently because I was going on vacation. I typed “cat sitter near me” into Google to begin my search. But since all of the top results were in specialist directories, that’s what I eventually found myself browsing.

Discover which directories your rivals are listed in. Since most directory listings connect back to your website, you can uncover relevant directories by looking at the backlink profile of your rivals.

How to do it in Ahrefs is as follows:

Visit our tool for competitive analysis.
In the “referring domains” mode, select it.
In the “Not linking to target” field, enter the URL of your website.
In the “But linking to these competitors” sections, enter the websites of a few rival companies.

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